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CHRYSLER
New Official Website
Mission
The structure and content of the old Chrysler official website was lack of fresh ideas and
arrangement. After analysis we optimized structure of website, so that, customers could
remember the most powerful features of Chrysler 300C in minimum time and pages. We
optimized website in aspects of market, product display, user decision, and user experience.
Especially we added media reviews to display product’s characters in different angles.
The structure and content of the old Chrysler official website was lack of fresh ideas and arrangement.
After analysis we optimized structure of website, so that, customers could remember the most powerful features of Chrysler 300C in minimum time and pages.
We optimized website in aspects of market, product display, user decision, and user experience.
Especially we added media reviews to display product’s characters in different angles.
Thoughts
Simplify and use bright color + simple structure. Help customers grow interests in website, quickly remember product features by Increasing photo stream.
Result
Maximize media assessment sections to help customer interact with website. Meanwhile, the visit and appointment amount was increased tremendously.